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What Product Mix is Right for Your Spa?

By: Deedee Crossett
Posted: March 28, 2011, from the April 2011 issue of Skin Inc. magazine.

Private label, one brand or multiple lines … what’s the answer? Every spa is unique and each client is equally individual. As a small business owner, studio esthetician or large spa chain manager, the following information can help you review the pros and cons of going “one brand, one vision,” starting your own line or having a complete product mix.

One brand

Price

Marketing support

Education

Perks