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Clinique Debuts New Shopping Service Concept
Posted: November 2, 2010
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The new, state-of-the-art counter provides an innovative, dynamic and engaging shopping experience. Clinique service as you like it means consumers can partake in one or all of the following shopping experiences based on their individual needs and moods:
- Full service: A one-on-one consultation is perfect for the consumer who has time and wants expert skin care analysis and application tips. From daily skin care routines to makeup application tips, Clinique's full service model is rooted in education offering product recommendations to deliver results, useful information to care for her skin and application tips she can apply at home. Clinique's knowledgeable consultants provide a comprehensive skin consultation and are equipped with unique-to-Clinique tools including the Clinique Computer and the two-way Diagnostic Mirror.
- Guided self-service: The state-of-the-art skin diagnostic allows consumers to browse alone and offers one-on-one service on demand. With guided self-service, consumers identify their skin care concerns and receive personalized skin care recommendations using a 90-second computer-guided skin care analysis. The diagnostic tool processes more than 180,000 product combinations that precisely match each consumer's personal needs. At the end of the analysis, a printed receipt provides a list of custom-fit product recommendations, and a Clinique consultant is always available for support and to help locate the items.
- Self-service: The play-and-pay concept offers features such as the Colour Bar and interactive Mascara and Lip Bars in a welcoming, easy-to-use layout, making it convenient for consumers to test, pick up and play with their favorite products. Additionally, the Browsing Basket is not only convenient but also signifies to the consultants that a consumer wishes to browse alone.
The Clinique counter at Lord & Taylor Fifth Avenue offers a hands-on, uninterrupted experience for consumers to fully immerse themselves in the brand and try new products.