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LookBooker Appoints New Partners

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LookBooker announced Eden and Alan Sassoon, the family of the late hair industry icon Vidal Sassoon, were appointed as co-partners of the company. LookBooker debuted back in December 2014 and allows consumers to search for, discover and instantly book hair, beauty and wellness appointments. The site also provides a robust B2B back-end system for salons to implement and then utilize sales-supporting analytics.

Aside from the new partners, LookBooker has a multi-city US expansion and a mobile app on the way. Co-founder Giorgia Rossi claims the company operates by Vidal's personal benchmark: "What can we do next? And will it be good?"