In today’s market, more than ever before, it is so important to work with manufacturers that put education first—education as a multidisciplinary service built on four pillars: clinical, technical, marketing and operational development.
Whether setting up a new skin care facility or looking to grow an existing one—putting education high on the agenda has become vital to sustaining a successful, thriving business. Often in the past, purchasing decisions came down to distinctions between technical specifications among various products and equipment; today, manufacturer support and education for the entire spa team has become increasingly important.
Choosing the right product
The first variable to look into remains the core product. The capabilities and benefits of a skin care product or device should match those frequently requested by clients. It is increasingly important to offer treatments that cover the entire body—head to toe—and that address multiple conditions. Numerous handpieces available in one device for various areas on the body clearly transcend traditional devices with single applications only.