Sign in

First Impressions—Why the First 15 Seconds are Critical

Patti Biro June 2013 issue of Skin Inc. magazine
First impressions

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

The clock is ticking—a potential client is walking through your door. What will be her first impression?

People make swift, but long-lasting assessments of individuals and businesses in as few as five seconds. That first impression is difficult to change, even if it is incorrect. The belief that you only have one chance to make a good first impression can be especially true in the professional skin care industry. An unfavorable impression can cost you the opportunity to rebook an appointment.

A warm welcome. Imagine you are a new client entering your skin care facility. If you are like most owners or team members, you most likely use an alternative entrance on a daily basis. Keep in mind that new clients may experience anxiety when they arrive, even if they are veteran spa-goers. Close your eyes and visualize the client entry area—it will be valuable for you to see exactly what the client sees upon entering your facility. Begin from the parking area and enter just as the client would. When you cross the threshold, what is the first smell, sensation, sound or image you experience?

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

Related Content

 

Skip

Welcome to the new SkinInc.com!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New SkinInc.com!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!