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The American Association of Cosmetology Schools (AACS) offered information on how beauty and wellness careers are perceived inside and outside the industry, according to a survey it recently conducted.
The American Association of Cosmetology Schools (AACS) presented findings from a national survey regarding attitudes and perceptions toward beauty and wellness careers during the recent AACS convention held in Phoenix. The survey was commissioned to learn more about the attitudes and perceptions various audiences have regarding careers in beauty and wellness.
Respondents included career investigators, identified as young women between the ages of 16 and 34 who reported speaking with someone about careers in the past 12 months; career influencers, including parents and guidance counselors; and individuals who had trained or worked in the beauty and wellness industry. Additionally, the survey captured perceptions regarding other career paths including health care, information technology, graphic design and culinary arts. The online survey was conducted in September and October of 2009 by Decision Analyst, Inc., a leader in consumer market research.
Key findings in the interest/support for beauty and wellness careers
The survey asked career investigators to indicate their level of interest in various careers. Forty-one percent of investigators reported having some interest in a beauty and wellness career. Among those expressing interest, 5% were extremely interested in a beauty and wellness career, 17% were moderately interested and 19% were slightly interested.