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Because of everything that is happening in the world around us, it's sometimes hard to remember to take a moment and think about all of the things in life that we truly have to be thankful for. Even though the economy is having an effect on the spa industry, consumers still value the benefits and are scheduling appointments, just not necessarily to the extent that they did in the past. According to an International SPA Association (ISPA) survey to its members this past June, 86% reported an increase in the number of shorter treatments—30 minutes or less—and nearly half of its members experienced a decrease in the amount spent by clients per visit in comparison to last year.
However, I know that for most of you, it’s not just about the money, even though realistically we all need some sort of income in order to survive and keep the doors open. You are passionate about what you do, and how you touch so many individuals’ lives each and every day. So don’t lose faith on your focus. Times may be challenging now, but even though the revenue stream isn’t what it was a year ago, you still continue to touch peoples’ lives in a very intimate and appreciated way. Many of your clients are going through the same struggles, fears and challenges that you are, but when they step into your treatment rooms, they can forget about those stresses for even a short period of time—all because of you.
We hear so many inspiring stories from our readers that I’d like to share a few of my favorites with you, in hopes that they will inspire you to keep believing in your profession and yourself, and realize the value of what you do each and every day. So, during this season of traditional thanksgiving, I leave you with some words of encouragement from your colleagues. Their thoughts, from recent online Vocal Point surveys, inspired me, made me laugh, made me cry, and also made me realize that there is an awful lot out there to be thankful for.
"We recently had a family spend their vacation with us. A family emergency forced them to cancel their much-anticipated trip to Hawaii. My client brought her four children to the spa for a combination of massages, facials, manicures and pedicures. They were all dressed for Hawaii: shorts, leis, flip flops. Looking at the group, I realized I have known the family since even before the children were born, and it was a real honor to be considered the equivalent to a Hawaiian vacation. We had such a great time with everyone, and it reminded me once again why I do what I do.”
Jessica Campbell, owner, Spa Scotta, Seattle, WA