No one wants to admit it when they mess up. As a business owner, the temptation is huge. After all, your clients are paying you to get it right, so the last thing you want is for them to know that you’ve made a mistake, right?
Maybe not. When you admit to mistakes in a constructive way, you won’t damage your brand in the way you feared. In fact, you have a valuable opportunity to gain respect and loyalty.
You are not judged by how well you do when you’re good, but by how well you do when you’re bad. The fact is, everyone—and every business—makes mistakes. Denying that they happened usually exacerbates and magnifies an already-awkward situation. Following are five tips if you’re ready to face up to your spa’s mistakes and turn them into building blocks.