America's Expo 2009: Education at Its Best

By: Melinda Taschetta-Millane

Posted: January 7, 2009, from the January 2009 issue of Skin Inc. magazine.

In just a few short weeks, America's Expo for Skin Care & Spa (AESCS)(R) will bring its exciting and dynamic program to McCormick Place Convention Center in Chicago on March 28-30, 2009. This year’s show will again be co-located with America’s Beauty Show (ABS), bringing you even more educational value for your dollar. This event offers you access to more than 500 exhibitors, 150 of which deal exclusively with spa, and you will have the opportunity to mingle and network with more than 3,000 of your industry peers.

The Advanced Education Program at this year’s America’s Expo for Skin Care & Spa has been structured to give you more time to focus on education, yet still allow you plenty of time to visit the expo, network and attend Manufacturer Classes. In addition, the tracks have been reformulated based on attendee feedback.

Salon/Spa Sustainability Summit

This year’s program will kick off on an environmental note with the captivating Salon/Spa Sustainability Summit: Triple Bottom Line—People, Planet and Profit. If you want to go green in your salon, spa or personal life but are not sure exactly what to do, plan now to attend the beauty industry’s original summit.

The summit takes place on Saturday, March 28. The show defines true sustainability as:

• Continued economic development to sustain businesses;
• Social progress to support and protect communities; and
• Active and involved concern for the environment.

The summit will include panel discussions on each of the three branches of the sustainability platform, as well as eco-friendly exhibits and information specifically for salon and spa owners and professionals. The concept of a Salon/Spa Sustainability Summit debuted last year at America’s Beauty Show.

Advanced Education Conference Program

The America’s Expo conference program will continue on Sunday, March 29, with its product-neutral Advanced Education Conference Program. This year’s six reformulated tracks include Business-building, Esthetic Chemistry, Esthetic Science, Technique, Medical Trends and Wellness/Sustainability.

Business-building. Business, marketing, promotional and fast-track-to-success topics.

Excellent Customer Service and How to Deliver It

Tammy Pahel, Spa Management Solutions, and Angee Smithee-Senior, Lakeshore Athletic Clubs

Personalized e-Marketing Solutions for Spa Professionals

Rene Brookbank, SignatureB Communications

Beat the Economy–Low Cost Solutions That Make Money

Bryan Durocher, Durocher Enterprises

Esthetic Chemistry. Practical chemistry for today’s skin care professional.

From the Lab to the Spa—What Ingredients Mean to You and Your Clients