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Recruiting Association Members

July 2006 issue of Skin Inc. magazine

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Sure, your association conducts an annual membership campaign and provides promotional kits to those who don’t belong. But the most loyal, committed and involved members are those recruited one-on-one by other association members or, in short, by you. Don’t wait for your membership committee to undertake its next recruitment initiative. Start right now. Following is a list of strategies you can use.

      The buddy. Be a true partner to a new member by serving as a mentor for the first several years of their membership. Educate and involve the new member, and you’ll help build their commitment for life.

      The compliment. Let prospective members know that you want them to join. Praise and compliments can work wonders.

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