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By: Annette Delagrange
Posted: August 21, 2008, from the September 2008 issue of Skin Inc. magazine.
Allured Web team members (from left) Andy Frederick, Nick Mason, Jan Ludwig and Jon Allured.
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The Web team spent many hours interviewing spa owners about how our site is used and their expectations and needs from a viable Web site. Their input formed the basis for this redesign.
Allured President Jan Ludwig states, “My goal is to ensure that our business develops online initiatives that first serve our market’s needs, and then second take full advantage of the benefits that Web technology offers. The Web is all about serving up information based on what a user is looking for and Skin Inc.’s site has been redesigned to do this.”
My sincere gratitude goes to our Web team for its professionalism, Web knowledge and practicality as applied to SkinInc.com. Please add to our knowledge base and site useability with your comments and suggestions. This is just the beginning of Skin Inc. magazine supplying your information needs!