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Have You Visited SkinInc.com Lately?
By: Annette Delagrange
Posted: August 21, 2008, from the September 2008 issue of Skin Inc. magazine.
Allured Web team members (from left) Andy Frederick, Nick Mason, Jan Ludwig and Jon Allured.
You must take a spin through our newly designed and incredibly usable site that is jam-packed with content and searchable by using our intuitive site search or by topic--broad or narrow. Jon Allured, Skin Inc. magazine’s Web developer, highlights the search bar: “We’ve worked to improve our search results by taking advantage of the Google search algorithm. Because Google is the world-leader in searching the Internet, it was a no-brainer to use its technology for our site search. Now more than ever, you can search SkinInc.com and find exactly what you’re looking for among its thousands of pages.”
Associate editor/Web editor Cathy Christensen input three years of Skin Inc. magazine articles, and is adding to the offerings each month. “The feature on the new site that I love is the ability to narrow your search,” says Christensen. “For example, if I am searching under Products for facial products, on the left-hand side of the screen, I have 14 options that will help me narrow my search. Users can locate the information they need quickly and efficiently.”
The home page provides immediate access to new products, news items and a daily-changing carousel of up-to-the-minute events and features. The search bar, subscriber information and customer service is found at the top of every page on the site, along with access to SkinInc.com’s e-newsletter and RSS feed.
The main navigation bar offers a user-friendly way to get to information, including Spa Business, Skin Science, Treatments, Products, Networking, Events, Education and (Skin Inc.) Magazine. Content appears in descending date order. Make one more click on those topics and you’re presented with a secondary navigation bar brimming with relevant information.
Andy Frederick, Web designer, adds, “I am very happy with the overall sophisticated-yet-calming feel of the site. Additional content, such as images, figures or tables, relating to a particular article, is now on the first page of each article. This new, flexible design allows for the addition of many new features as the site grows.”