Sign in

Understanding the World of Competitive Intelligence

Victoria L. Rayner March 2007 issue of Skin Inc. magazine

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

In today’s hypercompetitive business world, it is worthwhile to gain some knowledge of competitive intelligence. It is sometimes easier to play down the threat of competition or to completely ignore the devastating effect that a spy could have on a commercial operation, but the cold reality is that if your establishment is superior to most, chances are that it is already under surveillance by an ambitious rival.

Protecting trade secrets and uncovering the improper and dubious actions of those who are determined to reveal details of your operation to competitors is serious business. What can be done about it? Nobody in the beauty business is exempt from the theft of ideas or clientele. Plans for the expansion and growth of your enterprise could be ruined if they were to fall into the wrong hands.

Like it or not, industrial espionage is more widespread than ever before, and it comes from within your facilities as well as from outside them. Sometimes it takes a long time before you realize the full implications of what has been taken, so you must be ever-vigilant and protect yourself from those who wish to overtake your particular market segment or who wish you ill will.

Learn about your competition

Excerpt Only This is a shortened version or summary of the article you requested. To view the complete article, please log in or create an account. Registration is Free!

Related Content

 

Skip

Welcome to the new SkinInc.com!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New SkinInc.com!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!