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Meet Your Webmaster--Your New Best Friend

Mary Blackmon June 2006 issue of Skin Inc. magazine

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If you’re like me, you have a fabulous Web designer. This person helped you design your site and execute your team’s creative vision, as well as provided it with a personal or professional style that you enjoy. However, maybe you have not realized how critical and invaluable a Webmaster, or Web site programmer, could and would be to your business. Consider a Web designer a doctor and a Webmaster a surgeon, and believe me—most likely, you will find yourself needing a specialist at a moment’s notice!

My Webmaster has to “operate” on our site all of the time due to maintenance and upgrading. The inner workings and functionality of a site can be quite complicated and heavy on the programming side, which is not a designer’s specialty. As a designer can make your site work in a top-notch manner, a Webmaster is essential in removing the stress from your shoulders, understanding the complicated intrinsic coding of the site and helping you manage one of the most important aspects of your business today.

So what is so important and necessary about having a Webmaster? Let me count just some of the ways.

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