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How to Incentivize Your Staff Without Breaking the Bank

Meredith Foster May 2013 issue of Skin Inc. magazine

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The daily routines of a service-providing business often make it easy for skin care professionals to slip into mediocre performance. The tendency to get caught up in immediate tasks can result in slipping retention rates, limited service upgrades and slumping product sales. This can leave skin care facility owners and managers asking: “How can we proactively keep our skin care professionals excited about the bigger picture? How can we keep team members engaged so that they meet and exceed goals? How can we stimulate motivation for high performance without having to increase commission structures or pay rates?”

Surprisingly enough, employees don’t necessarily need more money to feel excited and engaged at work. They often desire recognition from their leaders and among their peers; they want to know that their contributions matter in their workplace; and they like to have potential for growth at work. The following examples have been proven to incentivize workplace productivity without a dramatic hit to the ledger books. Review the existing systems within your business to make sure that they foster recognition, growth and education.

Do you currently have a way of recognizing your employees? Recognition begins with the relationship between manager and employee. Managers need to consistently recognize a job well done on a personal level. This can be as simple as a “thank you for staying late” or a “nice job” when an employee helps to overcome a challenge. Foster recognition throughout the entire workplace. Celebrate the accomplishments of individual employees with their peers. A mention in an internal e-mail or on the break room bulletin board boosts morale. Recognition also reaches beyond the internal structure of the business. Promote individual skin care professionals to the public on your website. Spotlight recent accomplishments or new skills learned by your staff in your monthly e-blast. Recognition is the best way to reinforce desired behaviors in those who demonstrate them and encourage others to integrate new behaviors into a routine that might otherwise be struggling.

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