Entrepreneurs have to rely on who they’ve always relied on to be successful: themselves, their employees and their clients. Get the basics right—proven business practices—and keep the entrepreneurial engine humming along.
1. Embrace your size. Small companies are flexible. They can communicate quickly and they’re less risk-averse, allowing them to turn on a dime in response to market changes and customer demands. Even a shortage of cash can be an advantage because it makes spas more innovative, forcing them to discover and employ unorthodox tactics and strategies. Cost-saving ideas and marketing concepts can come from anywhere.
2. Think creatively. Partner with nonprofit organizations that believe in the same causes you do. Get out into the community to talk about causes you are passionate about, your spa and your nonprofit partners—at the same time. Worthy cause marketing (WCM) gains you access to potential clients and gives them a social reason to buy your products or services. It also gives employees a level of satisfaction that goes far beyond making a sale—they get to make a difference. WCM really works and actually can be more effective than advertising.