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6 Ways to Motivate Top Talent in De-motivating Times

By: Brad Remillard
Posted: January 2, 2013, from the January 2013 issue of Skin Inc. magazine.

To retain your top talent, it is absolutely critical to ensure they are motivated. Most people are working long hours and doing the job of two people, stress is at an all-time high, fear of layoffs is a reality, salaries are frozen, pay cuts have been implemented and forget about any bonuses. So how do you motivate your top talent to achieve the facility’s goals and keep them passionate about and engaged at work?

The answer is: culture. Even in difficult times, top skin care professionals will always rise to the occasion. They will always strive to be the best. However, even the best can burn out, get frustrated, not see the light at the end of the tunnel or wonder if they are really contributing. It is the role of owners and managers to ensure these things don’t happen.

Following are six areas owners and managers must focus on to ensure they keep their skin care professionals motivated.

1. Have a performance-based culture. Even in difficult times, there must be clearly defined goals for the spa that need to include team members. They must have quantifiable objectives that motivate the team, so when reached, they feel a sense of accomplishment. Providing specific time-based goals with achievable results clarifies exactly what is expected of your people. Your top skin care professionals will embrace the goals and not stop until they reach them. Employee engagement is critical to retaining your best people.

2. Dysfunctional culture. Do you know your company’s culture? Can you define it? Will team members define it the same way? If not, now is the time to begin working on it. Once the culture is well-defined, do the behaviors match the culture? You can’t claim to have a culture of teamwork if the manager’s idea of teamwork is: “As long as we do things my way, without any questions, you can be on my team.”