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Outlining Success

By Melinda Taschetta-Millane May 2008 issue of Skin Inc. magazine

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It’s not every day that I get to hear recommendations from the man who had Mickey’s ear for more than 16 years while serving
as executive vice president of operations for the Walt Disney World Resort. But I did, along with a group of more than 300 spa professionals, this past March at America’s Expo for Skin Care & Spa® in Chicago, as Lee Cockerell presented the conference and expo’s keynote address, outlining what he believes are four keys to being successful in your career. He is a true authority on customer service and employee retention, having front line experience overseeing more than 40,000 cast members at the Magic Kingdom. The four keys to success, as outlined by Cockerell, include:

     Technical knowledge and experience. Be on top of your game.

     Management. You need to learn how to manage your life better. This will help you keep things under control. Cockerell recommends that you ask yourself each day: “What responsibility that I signed up for must I do today?” You need to have a routine business plan. It’s also important to think about yesterday—is there anything that you need to go back and do; go back and fix?

     Technological competency. Keep up with the times—this will help make your business better.

      Leadership. You need to be a good role model and realize that there is enormous power in words. Leadership is about how to be, not how to do.

     Building on these principles, Cockerell went on to explain that there are three things that you need to give every employee:

     A—appreciation
     R—recognition
     E—encouragement

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