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Shelf-talkers—The Silent Salespeople

By: Patti Biro
Posted: January 2, 2013, from the January 2013 issue of Skin Inc. magazine.

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Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in planning and providing innovative continuing education in the spa and wellness industry. She is a frequent presenter on the regional, national and international circuits, and will speak at Face & Body® Midwest 2013. She can be contacted at 760-712-7385 or