Management:

Want More Education?

Delve deeper into the science behind skin care with —Skin Inc. Video Education!

Most Popular in:

Marketing

834

Yelp—Word-of-Mouth on Steroids

211

How to Manage Your Reputation in the Digital Age

157

Shelf-talkers—The Silent Salespeople

144

Marketing: A Top 10 List

102

7 Secrets to Developing an Effective Spa Menu

99

Skin Inc. is Now on Pinterest and Twitter

95

Reach New Clients With Spa Events

80

Part 1: Technology in Your Spa—A Survival Guide for Today's Social World

66

Give the Gift of Great Skin

60

Get New Clients While Giving Back to the Community

Email This Item! Print This Item!

Shelf-talkers—The Silent Salespeople

By: Patti Biro
Posted: January 2, 2013, from the January 2013 issue of Skin Inc. magazine.

page 3 of 3

Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in planning and providing innovative continuing education in the spa and wellness industry. She is a frequent presenter on the regional, national and international circuits, and will speak at Face & Body® Midwest 2013. She can be contacted at 760-712-7385 or info@pattibiro.com.