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Planning for a Profitable Year

Aaron Sonnenschein August 2013 issue of Skin Inc. magazine
Profitable year

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Merchants in the retail environment are starting promotions earlier and earlier to get their share of the profits before other businesses. This can slowly chip away at your revenue as your clients spend their limited budgets elsewhere. If you think this is happening by accident, think again. Careful planning and execution by many of these retail giants six-to-12 months ahead of time can rob you before you realize it.

However, with aggressive thinking, you can fight back, because the professional skin care industry not only can market service packages, but also customizable, exclusive retail products, as well. This is when planning is crucial.

A road map for success

Do you have a road map for success, or a structure for your business to give you some direction? No matter if it is before the year begins or in the middle of it when a rolling calendar can be used, it is never too late to plan a promotional template. Think of this as a merry-go-round, and you and your business are jumping on as it is moving forward. See Future Planning Schedule. Why is it important to start now? Without a calendar, your business will have no structure, and putting an organized, monthly schedule in place with advanced time allotted for planning and execution will assist you in becoming more successful and profitable.

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Future Planning Schedule

Brainstorming Chart

Completed Chart

Meeting Sheet

Review Sheet