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This month, Readers Ask: How can I brand myself?
Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.
By: Patti Biro
Reaching out to the clients and contacts you already have is the key to penny-wise marketing.
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.
By: Thomas Boersma
If you are prepared to make business happen anywhere, you can better control your facility's success.
A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts
Information included highlights the promotion and marketing efforts of spas in 2010, as well as pricing and profitability trends, and future challenges. What can your spa learn from these trends?
Rewarding complainers is a no-win policy; instead, consider ways that you can reward your most loyal and profitable clients.