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Research from Mintel indicates that almost four in 10 British citizens (37%, equating to 15 million consumers) have interacted with beauty and personal care brands online.
By: Thom Boersma
Business management software allows skin care facilities to maximize efficiency.
By Maritza Rodriguez-Aouanough and Dawn MacLellan
E-marketing within your spa is one of the most efficient and cost-effective methods of advertising.
By: LeAnne Velona
Secure and retain clients, and keep them coming back for years.
This month, Readers Ask: How can I brand myself?
Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.
By: Patti Biro
Reaching out to the clients and contacts you already have is the key to penny-wise marketing.
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.