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Marketing

New in Marketing (page 7 of 25)

May
07
2012

Mintel Highlights the Beauty in Social Media Engagement

skin care professional interacting on social media

Research from Mintel indicates that almost four in 10 British citizens (37%, equating to 15 million consumers) have interacted with beauty and personal care brands online.

Apr
27
2012

How Software Helps Streamline Business Operations

By: Thom Boersma

Business management software allows skin care facilities to maximize efficiency.

Apr
27
2012

Social Media Marketing for Increased Traffic and Profits

By Maritza Rodriguez-Aouanough and Dawn MacLellan

E-marketing within your spa is one of the most efficient and cost-effective methods of advertising.

Mar
30
2012

Building a Steady Client Base

By: LeAnne Velona

Secure and retain clients, and keep them coming back for years.

Mar
30
2012

Readers Ask ... Branding

This month, Readers Ask: How can I brand myself?

Mar
28
2012

Only on SkinInc.com: Are You Making the Right In-Spa Marketing Efforts?

in-spa marketing efforts for skin care facilities

Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.

Mar
14
2012

Only on SkinInc.com: Develop a No-tanning Pledge Just In Time for Spring Break

skin care client who signed a no-tanning pledge

Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.

Feb
28
2012

The 5 R's of Shoestring Marketing

By: Patti Biro

Reaching out to the clients and contacts you already have is the key to penny-wise marketing.

Feb
15
2012

Only on SkinInc.com: The Client Type That Will Activate Your Marketing Efforts

AHL spa client

Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.

Feb
13
2012

Try a Last-minute Valentine's Day Gift Card Campaign for Men

Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.