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Marketing

New in Marketing (page 7 of 24)

Mar
30
2012

Readers Ask ... Branding

This month, Readers Ask: How can I brand myself?

Mar
28
2012

Only on SkinInc.com: Are You Making the Right In-Spa Marketing Efforts?

in-spa marketing efforts for skin care facilities

Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.

Mar
14
2012

Only on SkinInc.com: Develop a No-tanning Pledge Just In Time for Spring Break

skin care client who signed a no-tanning pledge

Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.

Feb
28
2012

The 5 R's of Shoestring Marketing

By: Patti Biro

Reaching out to the clients and contacts you already have is the key to penny-wise marketing.

Feb
15
2012

Only on SkinInc.com: The Client Type That Will Activate Your Marketing Efforts

AHL spa client

Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.

Feb
13
2012

Try a Last-minute Valentine's Day Gift Card Campaign for Men

Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.

Jan
30
2012

Tap Into the Power of Mobile Marketing

By: Thomas Boersma

If you are prepared to make business happen anywhere, you can better control your facility's success.

Jan
25
2012

Beauty Marketing is Going Social ... But Isn't Replacing Traditional Forms of Marketing

A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts

Jan
18
2012

ISPA Releases Executive Summary of 2011 Spa Industry Report to SkinInc.com

Information included highlights the promotion and marketing efforts of spas in 2010, as well as pricing and profitability trends, and future challenges. What can your spa learn from these trends?

Jan
11
2012

Only on SkinInc.com: Are Customers Always Right?

Rewarding complainers is a no-win policy; instead, consider ways that you can reward your most loyal and profitable clients.