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By: Maritza Rodriguez and Dawn MacLellan
Defining your target market is key to your facility's success.
Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study
Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.
By: Sara Daly
Instead of discounting your services, figure out how to effectively and inexpensively add value to your business model.
By: Patti Biro
Shelf-talkers work wherever they are assigned to promote your business and boost your retail sales.
By: Kelly Richardson
Enticing clients back through your facility's door is the key to brisk sales in the new year.
By: Aaron Sonnenschein
It’s a win-win—use this method to introduce clients to your facility while making a charitable contribution.
By: Naomi Serviss
Introducing new treatments and services is a crucial way to keep returning clients on their toes and entice new clients to come through your doors.
By: Louis Silberman
Encourage clients to give a gift to themselves—the gift of great skin.
By: Will Scott
Focus on three areas and your skin care facility will be present in the majority of places where your clients look.
By: Nathan Jamail
If a skin care facility wants to increase sales and margins, its team needs to understand how to establish real value.