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Jul
27
2012

Cashing in This Holiday Season

professional skin care client shopping for the holidays
By: Aaron Sonnenschein

Plan ahead, get creative, get aggressive and think differently than you have in the past.

Jul
27
2012

Working Successfully With Daily Deal Websites

By: Scott Callahan

Deal sites provide a “warm lead” that is going to require some hand-holding to convert into a client.

Jun
29
2012

4 Steps to Securing Media Coverage

By: Debra Locker

By following these four steps, you can garner media coverage for your spa in a variety of outlets.

May
31
2012

Glen Ellyn's Downtown Spa Hop: A Case Study

main sign into Glen Ellyn
By: Sara Mason

This vibrant Chicago suburb hosted an event that united area spa owners to showcase what they have to offer. Would your business benefit from such an event?

May
31
2012

Coach Your Facility to Success

By: Lila Shanti Pettyjohn

Coach yourself--and your business--by using the basic components of the coaching modality.

May
31
2012

Use Testimonials to Grow Your Spa

By: Pam Lontos

It's always better when someone else sings your praises, so let your clients sell for you.

May
07
2012

Mintel Highlights the Beauty in Social Media Engagement

skin care professional interacting on social media

Research from Mintel indicates that almost four in 10 British citizens (37%, equating to 15 million consumers) have interacted with beauty and personal care brands online.

Apr
27
2012

How Software Helps Streamline Business Operations

By: Thom Boersma

Business management software allows skin care facilities to maximize efficiency.

Apr
27
2012

Social Media Marketing for Increased Traffic and Profits

By Maritza Rodriguez-Aouanough and Dawn MacLellan

E-marketing within your spa is one of the most efficient and cost-effective methods of advertising.

Mar
30
2012

Building a Steady Client Base

By: LeAnne Velona

Secure and retain clients, and keep them coming back for years.