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Marketing

New in Marketing (page 4 of 24)

Mar
28
2013

Establish Your T.O.U.C.H.

By: Alex Ignon

These tactics will help you market you and your business effectively and strengthen relationships with clients.

Mar
06
2013

PBA and Kline & Company Announce a Collaboration to Broaden Market Research

PBA and Kline collaboration on Kline PRO.

The Professional Beauty Association and Kline & Company announce a strategic collaboration to gain broader market research based on groundbreaking data.

Feb
28
2013

Part 1: Technology in Your Spa—A Survival Guide for Today's Social World

technology in the professional skin care facility
By: Stephanie Jennings

The way purchasing decisions are made has changed.

Feb
28
2013

Target Marketing by Generation

By: Maritza Rodriguez and Dawn MacLellan

Defining your target market is key to your facility's success.

Feb
07
2013

Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study

Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.

Jan
30
2013

Create Value as a Marketing Strategy

By: Sara Daly

Instead of discounting your services, figure out how to effectively and inexpensively add value to your business model.

Jan
02
2013

Shelf-talkers—The Silent Salespeople

By: Patti Biro

Shelf-talkers work wherever they are assigned to promote your business and boost your retail sales.

Nov
29
2012

Getting Over the Post-holiday Slump

By: Kelly Richardson

Enticing clients back through your facility's door is the key to brisk sales in the new year.

Oct
31
2012

Get New Clients While Giving Back to the Community

By: Aaron Sonnenschein

It’s a win-win—use this method to introduce clients to your facility while making a charitable contribution.

Oct
31
2012

Spas Speak— Introducing New Treatments

By: Naomi Serviss

Introducing new treatments and services is a crucial way to keep returning clients on their toes and entice new clients to come through your doors.