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The 5 R's of Shoestring Marketing
By: Patti Biro
Reaching out to the clients and contacts you already have is the key to penny-wise marketing.
Only on SkinInc.com: The Client Type That Will Activate Your Marketing Efforts
Active Healthy Lifestyles (AHLs) are a demographic group that could hold the key to your spa's success. Exclusive commentary and stats from Marc Williams of Williams-Helde Marketing Communications explain that If your spa appeals to a member of this market, you not only reach one client ... you reach many.
Try a Last-minute Valentine's Day Gift Card Campaign for Men
Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives.
Tap Into the Power of Mobile Marketing
By: Thomas Boersma
If you are prepared to make business happen anywhere, you can better control your facility's success.
Beauty Marketing is Going Social ... But Isn't Replacing Traditional Forms of Marketing
A new report released by consulting and research firm, Kline, indicates that brands are rapidly moving ahead in the game with their social and mobile strategies without dropping traditional marketing efforts
ISPA Releases Executive Summary of 2011 Spa Industry Report to SkinInc.com
Information included highlights the promotion and marketing efforts of spas in 2010, as well as pricing and profitability trends, and future challenges. What can your spa learn from these trends?
Only on SkinInc.com: Are Customers Always Right?
Rewarding complainers is a no-win policy; instead, consider ways that you can reward your most loyal and profitable clients.
Facebook Advertising—Key Issues for Spas
By: Saumil Mehta
Is advertising your skin care facility on Facebook the best use of your money?
Spa Week and InComm Form Retail Gift Card Partnership
The spa marketing company hopes to grow to become the largest selling spa gift card in the industry.
Client Retention Based on Real Results
By: Zein Obagi, MD
The best retention strategy is providing the best treatments available.