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Glen Ellyn's Downtown Spa Hop: A Case Study
By: Sara Mason
This vibrant Chicago suburb hosted an event that united area spa owners to showcase what they have to offer. Would your business benefit from such an event?
Coach Your Facility to Success
By: Lila Shanti Pettyjohn
Coach yourself--and your business--by using the basic components of the coaching modality.
Use Testimonials to Grow Your Spa
By: Pam Lontos
It's always better when someone else sings your praises, so let your clients sell for you.
Mintel Highlights the Beauty in Social Media Engagement
Research from Mintel indicates that almost four in 10 British citizens (37%, equating to 15 million consumers) have interacted with beauty and personal care brands online.
How Software Helps Streamline Business Operations
By: Thom Boersma
Business management software allows skin care facilities to maximize efficiency.
Social Media Marketing for Increased Traffic and Profits
By Maritza Rodriguez-Aouanough and Dawn MacLellan
E-marketing within your spa is one of the most efficient and cost-effective methods of advertising.
Building a Steady Client Base
By: LeAnne Velona
Secure and retain clients, and keep them coming back for years.
Readers Ask ... Branding
This month, Readers Ask: How can I brand myself?
Only on SkinInc.com: Are You Making the Right In-Spa Marketing Efforts?
Maritza Rodriguez-Aouanough of Pevonia gives implementable tips on how to Increase in-spa marketing, resulting in an increase in your facility's profitability.
Only on SkinInc.com: Develop a No-tanning Pledge Just In Time for Spring Break
Amy Forman Taub, MD, dermatologist and founder of Advanced Dermatology, shares tips on how developing your own no-tanning pledge can reap client and community benefits while encouraging clients to avoid tanning for healthier lives.