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New in Marketing (page 24 of 25)
By Pam Danzinger
Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.
By Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.
The Aquae Sulis Spa, located at the JW Marriott Las Vegas Resort & Spa, has introduced Integrative Arts, a new program series that utilizes art in helping clients find their true selves. 877-869-8777
Belvedere USA Corporation announced that it is now a privately held company after completion of a purchase agreement between two senior company managers and parent company Proctor & Gamble. Horst Ackermann was president of Belvedere USA and Barry Sanders served as vice president of finance and administration for the company when it was a subsidiary of P&G. Their new titles are principal/chief operating officer and principal/president, respectively.
Belvedere is a leading North American manufacturer and marketer of salon and spa furnishings and equipment. The company dates from 1927 and has always been based in Belvidere, Ill.
The structure of the company will not change under the new ownership.
By Cathy Christensen
From cooling devices to ceiling-hung TVs, spas are making hair removal a better encounter every day.
Donating an entire day to an eyebrow “wax-a-thon” and raffling off facials, massages and products, the spa Face, Body & Soul in Simi Valley, CA, recently held a fundraiser for the Los Angeles County University of Southern California Hospital. Clients received eyebrow waxes in exchange for bringing in men’s clothing items or cash donations which, like the raffle proceeds, were given to the hospital to help clothe homeless men seeking medical attention at the county facility. 805-584-5000
Now planning to offer salon services, as well as its traditional day spa services, Spa Gregorie’s in Rancho Santa Margarita, CA, has opened a 5,000-square-foot salon addition. For clients wishing to remain clothed during services, the spa’s locations have also begun offering a “modesty menu” to ensure their comfort during treatments. 949-858-9455
By Nancy Jefferies
Science, philosophy and evolution have ushered in a new and long overdue perspective on aging.
Despite more health benefit options available to them than at any time in history, America's Baby Boomers may not be even so healthy as their parents.
The Washington Post reports that as the first wave of Baby Boomers -- a generation of Americans born between 1948 and 1964 -- heads toward retirement, surveys indicate they describe their own health as less than ideal.
As a matter of fact, the Post reports, a major study indicates that Boomers say they have more problems with cholesterol, diabetes, blood pressure and physical exertion than the previous generation born between 1936 and 1941.
"We're seeing some very powerful evidence all pointing to parallel findings," the newspaper quotes Mark Hayward, a sociologist at the University of Texas at Austin, as saying. "The trend seems to be that people are not as healthy as they approach retirement as they were in older generations. It's very disturbing."
One of the primary reasons for the decline in good health, researchers speculate, is that previous generations were much more physically active in their daily routines, the Post reports. The number of Baby Boomers who said they were overweight might be a key to the decline in good health, the newspaper said.
HealthDay News, April 22, 2007
Spa Radiance in San Francisco is opening a manicure/pedicure bar called PURE that’s eco-friendly just in time for Earth Day 2007. An array of nail treatments will be done with natural products. 451-346-6281