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New in Marketing (page 23 of 25)
By Tracy Sherwood
Customers want spas to appeal to their ideas of luxury with interactive experiences and electric atmospheres.
By Howard Murad, MD, and Jeff Murad
Discover how men are becoming the new wave in skin care.
San Francisco Institute of Esthetics and Cosmetology future professionals support Breast Cancer Awareness Month.
In celebration of its newly opened conference center, the Red Mountain Spa in St. George, UT, introduced its Climb to “Spa”cess package, which includes a Bye-Bye Blackberry Break and a 50-minute spa treatment. 435-673-4905
The second Pink Report of 2007, Survival of the Prettiest: Face & Body Skin Care, is a comprehensive and unique look at what women want in skin care products, what she’ll buy and why.
Clients at the Just Calm Down Spa in New York can be drop-dead gorgeous for Halloween with the spa’s new seasonal menu options: the Mummy Wrap, a full body treatment; Red Hot Devil, a hot stone massage; and A Pumpkin for Your Thoughts, a manicure and pedicure. 212-337-0032
Distribution and marketing of BORBA Skin Balance Waters and drinkable skin care line allows beer company to participate in the emerging nutraceutical beverage category; provides expansion opportunity.
By Frederic Holzberger
Make your spa a cornerstone of the business community for years to come.
Sawgrass Marriott Resort & Spa in Ponte Verda Beach, FL, is offering a relaxing spa package called Green Envy to coincide with the golfing season. While men experience the nearby famed golf course, women can receive spa treatments, including the Aroma Body Glow and European Cleansing Facial. 800-457-4653
By Pam Danzinger
Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.