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New in Marketing (page 23 of 24)
Distribution and marketing of BORBA Skin Balance Waters and drinkable skin care line allows beer company to participate in the emerging nutraceutical beverage category; provides expansion opportunity.
By Frederic Holzberger
Make your spa a cornerstone of the business community for years to come.
Sawgrass Marriott Resort & Spa in Ponte Verda Beach, FL, is offering a relaxing spa package called Green Envy to coincide with the golfing season. While men experience the nearby famed golf course, women can receive spa treatments, including the Aroma Body Glow and European Cleansing Facial. 800-457-4653
By Pam Danzinger
Luxury and how it is defined is changing as the baby boomers come of age, and there are eight things that every marketer needs to know about the new luxury market.
By Nancy Jeffries
Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.
The Aquae Sulis Spa, located at the JW Marriott Las Vegas Resort & Spa, has introduced Integrative Arts, a new program series that utilizes art in helping clients find their true selves. 877-869-8777
Belvedere USA Corporation announced that it is now a privately held company after completion of a purchase agreement between two senior company managers and parent company Proctor & Gamble. Horst Ackermann was president of Belvedere USA and Barry Sanders served as vice president of finance and administration for the company when it was a subsidiary of P&G. Their new titles are principal/chief operating officer and principal/president, respectively.
Belvedere is a leading North American manufacturer and marketer of salon and spa furnishings and equipment. The company dates from 1927 and has always been based in Belvidere, Ill.
The structure of the company will not change under the new ownership.
By Cathy Christensen
From cooling devices to ceiling-hung TVs, spas are making hair removal a better encounter every day.
Donating an entire day to an eyebrow “wax-a-thon” and raffling off facials, massages and products, the spa Face, Body & Soul in Simi Valley, CA, recently held a fundraiser for the Los Angeles County University of Southern California Hospital. Clients received eyebrow waxes in exchange for bringing in men’s clothing items or cash donations which, like the raffle proceeds, were given to the hospital to help clothe homeless men seeking medical attention at the county facility. 805-584-5000
Now planning to offer salon services, as well as its traditional day spa services, Spa Gregorie’s in Rancho Santa Margarita, CA, has opened a 5,000-square-foot salon addition. For clients wishing to remain clothed during services, the spa’s locations have also begun offering a “modesty menu” to ensure their comfort during treatments. 949-858-9455