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New in Marketing (page 22 of 25)
Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.
Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.
By Sally Robb Haims
Learn how Best of the Best 2007 winner Spa Radiance has used marketing and PR to enhance its success.
By Barbara Howard
Help your clients to change their lives—and the world—for the better.
Agreement to create and market Alberta Ferretti fragrance, skin care and cosmetics lines...
By Karen A. Newman
A government trade program gives a boost to Australian beauty brands through greater visibility with retailers and media in the U.S.
Members of the Professional Beauty Federation recently participated in an annual event that allows for face to face time with Congressional legislators.
By Red R. Thalhammer
Consumers seeking organic and natural products look for brands that speak to their lifestyle approach. The packaging of such products must appeal to this contemporary mind-set.
By Peter Koeppel
Find out how introducing new technology can provide a boost to your spa's business.
By John Uhrig
You don’t have to spend an arm and a leg to get your business noticed.