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Marketing

New in Marketing (page 21 of 24)

Feb
26
2008

Monaco Highlights

By Melinda Taschetta-Millane

Getting an international perspective on the spa industry has given rise to a slew of interesting options.

Feb
20
2008

Marketing Matters: Private Label Grows Up

By Donna C. Barson

Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?

Feb
01
2008

More Green Talk

Read more questions and answers from the panel featured in this month’s article The Green Report.

Feb
01
2008

LOHAS Lesson

Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.

Feb
01
2008

Marketing: Award-winning Marketing and PR Secrets

Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.

Feb
01
2008

Marketing: Award-winning Marketing and PR Secrets

By Sally Robb Haims

Learn how Best of the Best 2007 winner Spa Radiance has used marketing and PR to enhance its success.

Jan
30
2008

Understanding the LOHAS Market

By Barbara Howard

Help your clients to change their lives—and the world—for the better.

Jan
28
2008

Elizabeth Arden; AEFFE S.p.A. Sign Licensing Agreement

Agreement to create and market Alberta Ferretti fragrance, skin care and cosmetics lines...

Jan
16
2008

Australia's Beauty Initiative

By Karen A. Newman

A government trade program gives a boost to Australian beauty brands through greater visibility with retailers and media in the U.S.

Jan
07
2008

Organization Discusses Top Beauty Issues with Legislators

Members of the Professional Beauty Federation recently participated in an annual event that allows for face to face time with Congressional legislators.