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New in Marketing (page 21 of 25)
The Natural Marketing Institute has released a study of what Baby Boomers will be like upon reaching age 70, noting a continued interest in technology and value.
Find more interesting tidbits on spa software straight from the mouths of industry professionals.
By Barbara Howard
Make plans to market your eco-friendly and sustainable choices in order to broaden your spa's appeal.
By Cathy Christensen
Identifying your business' needs is half the battle when choosing a spa software program.
By Frank Westerbeke
An understanding of the male mind can go a long way in cultivating this rising market.
By Melinda Taschetta-Millane
Getting an international perspective on the spa industry has given rise to a slew of interesting options.
By Donna C. Barson
Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?
Read more questions and answers from the panel featured in this month’s article The Green Report.
Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.
Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.