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New in Marketing (page 21 of 25)

Apr
02
2008

Cosmeceuticals Confuse Clients

Women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals.

Apr
01
2008

Study Shows Market of Baby Boomers at Age 70

The Natural Marketing Institute has released a study of what Baby Boomers will be like upon reaching age 70, noting a continued interest in technology and value.

Mar
03
2008

Choosing the Right Spa Software Interview Transcripts

Find more interesting tidbits on spa software straight from the mouths of industry professionals.

Mar
03
2008

Harness the Power of the LOHAS Market, Part 2

By Barbara Howard

Make plans to market your eco-friendly and sustainable choices in order to broaden your spa's appeal.

Feb
27
2008

Choosing the Right Spa Software

By Cathy Christensen

Identifying your business' needs is half the battle when choosing a spa software program.

Feb
26
2008

Maximizing the Male Market

By Frank Westerbeke

An understanding of the male mind can go a long way in cultivating this rising market.

Feb
26
2008

Monaco Highlights

By Melinda Taschetta-Millane

Getting an international perspective on the spa industry has given rise to a slew of interesting options.

Feb
20
2008

Marketing Matters: Private Label Grows Up

By Donna C. Barson

Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?

Feb
01
2008

More Green Talk

Read more questions and answers from the panel featured in this month’s article The Green Report.

Feb
01
2008

LOHAS Lesson

Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.