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Shelf-talkers—The Silent Salespeople
By: Patti Biro
Shelf-talkers work wherever they are assigned to promote your business and boost your retail sales.
Getting Over the Post-holiday Slump
By: Kelly Richardson
Enticing clients back through your facility's door is the key to brisk sales in the new year.
Get New Clients While Giving Back to the Community
By: Aaron Sonnenschein
It’s a win-win—use this method to introduce clients to your facility while making a charitable contribution.
Spas Speak— Introducing New Treatments
By: Naomi Serviss
Introducing new treatments and services is a crucial way to keep returning clients on their toes and entice new clients to come through your doors.
Give the Gift of Great Skin
By: Louis Silberman
Encourage clients to give a gift to themselves—the gift of great skin.
Is Your Spa Lost in Internet Searches
By: Will Scott
Focus on three areas and your skin care facility will be present in the majority of places where your clients look.
Value--What Your Clients Really Want
By: Nathan Jamail
If a skin care facility wants to increase sales and margins, its team needs to understand how to establish real value.
Cashing in This Holiday Season
By: Aaron Sonnenschein
Plan ahead, get creative, get aggressive and think differently than you have in the past.
Working Successfully With Daily Deal Websites
By: Scott Callahan
Deal sites provide a “warm lead” that is going to require some hand-holding to convert into a client.
4 Steps to Securing Media Coverage
By: Debra Locker
By following these four steps, you can garner media coverage for your spa in a variety of outlets.