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Marketing

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May
30
2014

Strategic Alliances—Reach Your Target Market

Strategic Alliances—Reach Your Target Market
By: Nadia Arain

Alliances are a top marketing strategy simply because ... they work.

May
29
2014

New Beauty Intelligence Snapshot Reports to Debut from Cosmoprof North America

New Beauty Intelligence Snapshot

Cosmoprof North America is collaborating with Verifeed to offer the beauty industry an in-the-moment view of Twitter’s beauty discussions.

May
20
2014

Grow Your Prom Business

Grow Your Prom Business

SalonBooker sits down with New York spa manager and director, Heidi Nanzo, who has had great success with prom clients at the spa.

May
01
2014

How to Create a Content Marketing Plan That Engages Clients

How to Create a Content Marketing Plan That Engages Clients
By: Beth Cochran

Content marketing is about delivering relevant, valuable and engaging content to a target audience in all the places they are searching for it.

Apr
01
2014

Muscle Marketing for Your Spa

Muscle Marketing for Your Spa
By: Christine Heathman

Learn the five words you should commit to your memory to help create a bigger, more powerful position for you skin care facility to grow into.

Apr
01
2014

She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa

She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa
By: Annet King

Enhance the live, on-the-ground shopping experience with a sense of connection simply not possible on the Web.

Mar
01
2014

How to Stop Worrying About the What-ifs

How to Stop Worrying About the What-ifs
By: Lori Crete

The what-ifs, accompanied by worry, anxiety and stress, can overwhelm anyone and quite often prevent success.

Feb
17
2014

2014 Social Media Predictions

2014 Social Media Predictions

It seems like there is always a new social platform emerging out of nowhere that everyone says you have to be on—here are seven savvy social media predictions for 2014.

Jan
31
2014

The Business of Retail

The Business of Retail
By: Christine Heathman

Failing to provide proper professional retail home care leaves clients guessing about what is best for their skin—and they will likely turn to department stores, drug stores and television infomercials.

Jan
31
2014

Tee It Up!

Tee It Up!
By: Sara Daly

Women and men who play golf are a natural match for your spa services.