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New in Marketing (page 19 of 24)
By Leslie Benson
In the age of Botox and anti-aging cosmeceuticals, handheld dermatological devices for at-home use offer consumers alternatives to invasive surgeries and spa treatments. Learn more about this new category of competition for your spa.
L’Oreal Paris has launched an awards program called Women of Worth that honors those women working to help their communities and others.
Themes of a dual society, sustainability and wellness are all going to be rising in popularity in 2008, according to the market research company The Natural Marketing Institute.
By Alisa Marie Beyer
Though natural/organic products seem to dominate beauty headlines, there is a substantial group of consumers loyal to science-based brands. A recent study compares traditional beauty consumers with those committed to natural/organic products.
GCI magazine discusses future of the global natural and organic product market with a cross section of natural and organic retail brand owners and suppliers.
Women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals.
The Natural Marketing Institute has released a study of what Baby Boomers will be like upon reaching age 70, noting a continued interest in technology and value.
Find more interesting tidbits on spa software straight from the mouths of industry professionals.
By Barbara Howard
Make plans to market your eco-friendly and sustainable choices in order to broaden your spa's appeal.
By Cathy Christensen
Identifying your business' needs is half the battle when choosing a spa software program.