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New in Marketing (page 19 of 25)

May
23
2008

Good Hands: Stepping Up for Success

By Annet King

Pull your spa--and yourself--up from the starting point with these tips on selling your services.

May
19
2008

Strategies for Downtime

By Janelle Thompson

Soften the impact of the inevitable slow periods by adapting your marketing strategy.

May
19
2008

Sustainability--The Next Evolution of the Skin Care Industry

By Frederic Holzberger

To foster sustainability, examine where the spa industry has been, where it currently is, and where it's going.

May
19
2008

Keeping Up With the Jonesers

By Melinda Taschetta-Millane

Generation Jones--those 41-52--are your clients.

May
07
2008

Out of the Woods: Bark Appears in Skin Care

By Nica Lewis

Although the use of wood for scent is well-established, beauty manufacturers are now highlighting the active benefits of tree-related ingredients--a development originating from traditional Chinese medicine.

May
05
2008

ISPA Offers Spa Savings Tips

To help clients who are finding fewer funds available for spa visits, the International SPA Association is offering tips for spa deals.

Apr
30
2008

Men’s Grooming—Worth the Hype?

By Briony Davies

The men’s market has failed to deliver gains previously anticipated, though recent innovations have put the sector back into the headlines. Euromonitor International takes a closer look at the factors influencing the growth of the category and recommends strategies to reignite development.

Apr
23
2008

Hands Up

By Janet McCormick

Get onboard with the new hand care offerings giving a boost to spas throughout the country.

Apr
23
2008

Key Lessons to Success: What's the Big Idea

By Jane Wurwand

Wake up from the usual sleepy branding ideas to put a spark in your spa's marketing.

Apr
21
2008

Sustaining Your Staff

By Frederic Holzberger

Find out how to turn around your spa's turnover rates by catering to your No. 1 asset.