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New in Marketing (page 19 of 25)
According to The NPD Group, Inc., the percentage of consumers who feel we are in tough times or a recession has increased since April.
By: Elizabeth Myron
See how this spa staple is developing into the next big thing.
By: Alisa Marie Beyer
Teaching your clients about organics is the key to helping them buy into the natural trend.
By: Frederic Holzberger
Help your spa do its part for the environment with these handy, knowledgable practices.
By Elizabeth Myron
Learn about the different types of waxing options that are available to offer the best services for a lucrative ROI.
By Annet King
Pull your spa--and yourself--up from the starting point with these tips on selling your services.
By Janelle Thompson
Soften the impact of the inevitable slow periods by adapting your marketing strategy.
By Frederic Holzberger
To foster sustainability, examine where the spa industry has been, where it currently is, and where it's going.
By Melinda Taschetta-Millane
Generation Jones--those 41-52--are your clients.
By Nica Lewis
Although the use of wood for scent is well-established, beauty manufacturers are now highlighting the active benefits of tree-related ingredients--a development originating from traditional Chinese medicine.