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New in Marketing (page 18 of 21)
By Melinda Taschetta-Millane
Getting an international perspective on the spa industry has given rise to a slew of interesting options.
By Donna C. Barson
Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?
Read more questions and answers from the panel featured in this month’s article The Green Report.
Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.
Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.
By Sally Robb Haims
Learn how Best of the Best 2007 winner Spa Radiance has used marketing and PR to enhance its success.
By Barbara Howard
Help your clients to change their lives—and the world—for the better.
Agreement to create and market Alberta Ferretti fragrance, skin care and cosmetics lines...
By Karen A. Newman
A government trade program gives a boost to Australian beauty brands through greater visibility with retailers and media in the U.S.
Members of the Professional Beauty Federation recently participated in an annual event that allows for face to face time with Congressional legislators.