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Marketing

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Jun
09
2008

Skin Inc. magazine's First Annual Best of the Best Awards

By: Cathy Christensen

Honoring the industry's finest spas, professionals and products, Skin Inc. magazine announces the winners of its first annual Best of the Best Awards.

Jun
04
2008

Defining Your Spa

By: Naomi Serviss

Use your surroundings and ingenuity to make your spa stand out to potential clients.

Jun
04
2008

What's in a Name?

By: Melinda Taschetta-Millane

The evolution of a tagline.

Jun
04
2008

Six out of 10 Consumers Believe United States in Recession

According to The NPD Group, Inc., the percentage of consumers who feel we are in tough times or a recession has increased since April.

May
30
2008

The Evolution of Paraffin Treatments

By: Elizabeth Myron

See how this spa staple is developing into the next big thing.

May
28
2008

Marketing Matters: Why She Won’t Buy Naturals ...

By: Alisa Marie Beyer

Teaching your clients about organics is the key to helping them buy into the natural trend.

May
27
2008

Creating a Sustainable Spa

By: Frederic Holzberger

Help your spa do its part for the environment with these handy, knowledgable practices.

May
23
2008

Wax Return

By Elizabeth Myron

Learn about the different types of waxing options that are available to offer the best services for a lucrative ROI.

May
23
2008

Good Hands: Stepping Up for Success

By Annet King

Pull your spa--and yourself--up from the starting point with these tips on selling your services.

May
19
2008

Strategies for Downtime

By Janelle Thompson

Soften the impact of the inevitable slow periods by adapting your marketing strategy.