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By: Anna Lempereur-Moine
Learn about the four key consumer personalities and how to meet their specific needs.
By: Mary Bemis
During the winter months, spa menus throughout the country become more festive with the addition of special holiday treatments.
By: Winter Johnson
Issues such as high energy prices and job insecurities are tightening you clients' belts. Find out how to make your spa a necessity, not a discretionary expense.
Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…
By: Cathy Christensen
Honoring the industry's finest spas, professionals and products, Skin Inc. magazine announces the winners of its first annual Best of the Best Awards.
By: Naomi Serviss
Use your surroundings and ingenuity to make your spa stand out to potential clients.
By: Melinda Taschetta-Millane
The evolution of a tagline.
According to The NPD Group, Inc., the percentage of consumers who feel we are in tough times or a recession has increased since April.
By: Elizabeth Myron
See how this spa staple is developing into the next big thing.
By: Alisa Marie Beyer
Teaching your clients about organics is the key to helping them buy into the natural trend.