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Marketing

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Jun
11
2008

Your Image is Your Business

By: Linda Bertaut

Ensure that your image reflects who you are, both externally and on the inside, in order to grow professionally and best serve your clients.

Jun
11
2008

Defining Your Customer by Consumer Type

By: Anna Lempereur-Moine

Learn about the four key consumer personalities and how to meet their specific needs.

Jun
10
2008

Today's Spa: Holiday Spa Treatments

By: Mary Bemis

During the winter months, spa menus throughout the country become more festive with the addition of special holiday treatments.

Jun
10
2008

Marketing for a Bad Economy

By: Winter Johnson

Issues such as high energy prices and job insecurities are tightening you clients' belts. Find out how to make your spa a necessity, not a discretionary expense.

Jun
10
2008

New Study Reports Values of Adult Female Consumers

Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…

Jun
09
2008

Skin Inc. magazine's First Annual Best of the Best Awards

By: Cathy Christensen

Honoring the industry's finest spas, professionals and products, Skin Inc. magazine announces the winners of its first annual Best of the Best Awards.

Jun
04
2008

Defining Your Spa

By: Naomi Serviss

Use your surroundings and ingenuity to make your spa stand out to potential clients.

Jun
04
2008

What's in a Name?

By: Melinda Taschetta-Millane

The evolution of a tagline.

Jun
04
2008

Six out of 10 Consumers Believe United States in Recession

According to The NPD Group, Inc., the percentage of consumers who feel we are in tough times or a recession has increased since April.

May
30
2008

The Evolution of Paraffin Treatments

By: Elizabeth Myron

See how this spa staple is developing into the next big thing.