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LOHAS Lesson
Learn what’s behind the development of the industry’s LOHAS movement, as well as the history of the push for sustainability and wellness.
Marketing: Award-winning Marketing and PR Secrets
Read Benefit magazine's coverage of Spa Radiance's successful spa program for hospital patients and family members.
Marketing: Award-winning Marketing and PR Secrets
By Sally Robb Haims
Learn how Best of the Best 2007 winner Spa Radiance has used marketing and PR to enhance its success.
Understanding the LOHAS Market
By Barbara Howard
Help your clients to change their lives—and the world—for the better.
Elizabeth Arden; AEFFE S.p.A. Sign Licensing Agreement
Agreement to create and market Alberta Ferretti fragrance, skin care and cosmetics lines...
Australia's Beauty Initiative
By Karen A. Newman
A government trade program gives a boost to Australian beauty brands through greater visibility with retailers and media in the U.S.
Organization Discusses Top Beauty Issues with Legislators
Members of the Professional Beauty Federation recently participated in an annual event that allows for face to face time with Congressional legislators.
Natural Product Packaging
By Red R. Thalhammer
Consumers seeking organic and natural products look for brands that speak to their lifestyle approach. The packaging of such products must appeal to this contemporary mind-set.
Boost Business With Blogs and Podcasts
By Peter Koeppel
Find out how introducing new technology can provide a boost to your spa's business.
Spa Marketing on a Budget
By John Uhrig
You don’t have to spend an arm and a leg to get your business noticed.