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New in Marketing (page 18 of 24)
By Elizabeth Myron
Learn about the different types of waxing options that are available to offer the best services for a lucrative ROI.
By Annet King
Pull your spa--and yourself--up from the starting point with these tips on selling your services.
By Janelle Thompson
Soften the impact of the inevitable slow periods by adapting your marketing strategy.
By Frederic Holzberger
To foster sustainability, examine where the spa industry has been, where it currently is, and where it's going.
By Melinda Taschetta-Millane
Generation Jones--those 41-52--are your clients.
By Nica Lewis
Although the use of wood for scent is well-established, beauty manufacturers are now highlighting the active benefits of tree-related ingredients--a development originating from traditional Chinese medicine.
To help clients who are finding fewer funds available for spa visits, the International SPA Association is offering tips for spa deals.
By Briony Davies
The men’s market has failed to deliver gains previously anticipated, though recent innovations have put the sector back into the headlines. Euromonitor International takes a closer look at the factors influencing the growth of the category and recommends strategies to reignite development.
By Janet McCormick
Get onboard with the new hand care offerings giving a boost to spas throughout the country.
By Jane Wurwand
Wake up from the usual sleepy branding ideas to put a spark in your spa's marketing.