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Marketing

New in Marketing (page 17 of 25)

Jun
23
2008

Getting Carded

By: Elizabeth Myron

Find out the marketing and customer service benefits to be gained by regularly completing client consultation cards.

Jun
23
2008

Exploring New Business Technology

By: Victoria L. Rayner

Ask questions, research and compare before investing in a technology system for your spa.

Jun
23
2008

Meet Your Webmaster--Your New Best Friend

By: Mary Blackmon

Find out the importance of adding a Webmaster to your spa's tech team.

Jun
18
2008

Five Secrets of Beauty Ads

By: Alisa Marie Beyer

The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.

Jun
18
2008

Authentic Expressions

By: Aniko Hill

The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.

Jun
16
2008

Marketing to Multiple Generations

By: Darlene Fiske

Gain insights into what each generation needs and desires for more effective marketing communications.

Jun
16
2008

Save a Tree With E-newsletters

By: Mary Blackmon

Discover how e-newsletters can benefit your spa.

Jun
12
2008

Consumers Becoming More Discerning on Companies' Greening Claims

An increase in customer relations and sincerity in the implementation of the green trend, which continues to grow, is necessary to further development consumer trust, says the Natural Marketing Institute.

Jun
11
2008

Community Service: Get Involved

By: Erin Zaleski

Increase your spa's visability in the community by becoming passionate about a charitable cause and giving back.

Jun
11
2008

Short and Sweet

By: Mary Bemis

Discover how miniservices can offer spa clients a real respite in no time.