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New in Marketing (page 16 of 25)

Oct
01
2008

The Face of Change: Social Media's Impact on Beauty Branding

lady on floor using laptop
By: Jamison Davis

The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.

Sep
17
2008

Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Aug
20
2008

SpaFinder Releases State of Spa Travel Survey

Reviewing the industry for the end of 2007 and the early months of 2008, SpaFinder has released its 2008 State of the Spa Travel survey.

Aug
06
2008

Professional Skin Care Comes Home

By: Liz Grubow

Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.

Jul
22
2008

The Three P's of TV Success

By: LeGrande Green

Get ready for your close-up. Let these tips guide you into getting you business into television's spotlight.

Jun
24
2008

Simplifying Online Advertising Options

By: Mary Blackmon

Learn about the most fundamental, and most effective, methods of allocating your online advertising dollars.

Jun
24
2008

AAD Teams Up with Major League Baseball for Sun Care Awareness

Promoting its Play Sun Smart campaign, the American Academy of Dermatology is partnering with Major League Baseball to help encourage baseball fans and players to be more aware of skin care when out in the sun.

Jun
23
2008

The Beauty of Naturals--Your Buying Public

By: Jeb Gleason-Allured

Skin Inc. magazine presents the first in a quarterly four-part series regarding The Beauty of Naturals in a Wellness World.

Jun
23
2008

Capitalizing on High-profit Retailing

By: Victoria L. Rayner

Get the most bang for your retailing buck by incorporating tips on how to enhance product displays, selling methods and marketing efforts.

Jun
23
2008

Getting Carded

By: Elizabeth Myron

Find out the marketing and customer service benefits to be gained by regularly completing client consultation cards.