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New in Marketing (page 16 of 24)
By: Aniko Hill
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
By: Darlene Fiske
Gain insights into what each generation needs and desires for more effective marketing communications.
By: Mary Blackmon
Discover how e-newsletters can benefit your spa.
An increase in customer relations and sincerity in the implementation of the green trend, which continues to grow, is necessary to further development consumer trust, says the Natural Marketing Institute.
By: Erin Zaleski
Increase your spa's visability in the community by becoming passionate about a charitable cause and giving back.
By: Mary Bemis
Discover how miniservices can offer spa clients a real respite in no time.
By: Linda Bertaut
Ensure that your image reflects who you are, both externally and on the inside, in order to grow professionally and best serve your clients.
By: Anna Lempereur-Moine
Learn about the four key consumer personalities and how to meet their specific needs.
By: Mary Bemis
During the winter months, spa menus throughout the country become more festive with the addition of special holiday treatments.
By: Winter Johnson
Issues such as high energy prices and job insecurities are tightening you clients' belts. Find out how to make your spa a necessity, not a discretionary expense.