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Six out of 10 Consumers Believe United States in Recession
According to The NPD Group, Inc., the percentage of consumers who feel we are in tough times or a recession has increased since April.
The Evolution of Paraffin Treatments
By: Elizabeth Myron
See how this spa staple is developing into the next big thing.
Marketing Matters: Why She Won’t Buy Naturals ...
By: Alisa Marie Beyer
Teaching your clients about organics is the key to helping them buy into the natural trend.
Creating a Sustainable Spa
By: Frederic Holzberger
Help your spa do its part for the environment with these handy, knowledgable practices.
Wax Return
By Elizabeth Myron
Learn about the different types of waxing options that are available to offer the best services for a lucrative ROI.
Good Hands: Stepping Up for Success
By Annet King
Pull your spa--and yourself--up from the starting point with these tips on selling your services.
Strategies for Downtime
By Janelle Thompson
Soften the impact of the inevitable slow periods by adapting your marketing strategy.
Sustainability--The Next Evolution of the Skin Care Industry
By Frederic Holzberger
To foster sustainability, examine where the spa industry has been, where it currently is, and where it's going.
Keeping Up With the Jonesers
By Melinda Taschetta-Millane
Generation Jones--those 41-52--are your clients.
Out of the Woods: Bark Appears in Skin Care
By Nica Lewis
Although the use of wood for scent is well-established, beauty manufacturers are now highlighting the active benefits of tree-related ingredients--a development originating from traditional Chinese medicine.