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Marketing

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Dec
30
2008

Mintel Maps Out Consumer Trends for 2009

three women laying their heads on their arms

Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.

Dec
19
2008

Satisfying Web Site Experiences Important for Consumer Sales

New research shows the importance of a quality Web site to sales both online and offline.

Dec
05
2008

Making Money in Any Economy

By: Bryan Durocher

Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.

Nov
06
2008

New Research Shows Majority of Adults Have Some Green Motivation

In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.

Oct
17
2008

Looking for a Few Good Men

half of man's smiling face
By: Troy Fairchild

Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.

Oct
14
2008

Meet the Press: Beauty Editors Speak Out

woman holding pen
By: Leslie Benson

Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.

Oct
03
2008

Recession-proof Your Spa

By: Ana Loiselle

Follow these tips to help keep your doors open during tough times.

Oct
03
2008

Study Shows Cause Marketing Boosts Sales

breast cancer ribbon

A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.

Oct
01
2008

The Face of Change: Social Media's Impact on Beauty Branding

lady on floor using laptop
By: Jamison Davis

The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.

Sep
17
2008

Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.