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New in Marketing (page 15 of 25)
By: Steven H. Dayan, MD and Terri Wojak
Knowing and selling your spa's brand can help your business stay afloat.
By: Liz Grubow
Marketing products for menopausal women around the globe pose challenges and opportunities for the skin care industry.
Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.
New research shows the importance of a quality Web site to sales both online and offline.
By: Bryan Durocher
Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.
In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.
By: Troy Fairchild
Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.
By: Leslie Benson
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.
By: Ana Loiselle
Follow these tips to help keep your doors open during tough times.
A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.