Most Popular in:

Marketing

New in Marketing (page 15 of 24)

Dec
05
2008

Making Money in Any Economy

By: Bryan Durocher

Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.

Nov
06
2008

New Research Shows Majority of Adults Have Some Green Motivation

In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.

Oct
17
2008

Looking for a Few Good Men

half of man's smiling face
By: Troy Fairchild

Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.

Oct
14
2008

Meet the Press: Beauty Editors Speak Out

woman holding pen
By: Leslie Benson

Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.

Oct
03
2008

Recession-proof Your Spa

By: Ana Loiselle

Follow these tips to help keep your doors open during tough times.

Oct
03
2008

Study Shows Cause Marketing Boosts Sales

breast cancer ribbon

A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.

Oct
01
2008

The Face of Change: Social Media's Impact on Beauty Branding

lady on floor using laptop
By: Jamison Davis

The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.

Sep
17
2008

Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Aug
20
2008

SpaFinder Releases State of Spa Travel Survey

Reviewing the industry for the end of 2007 and the early months of 2008, SpaFinder has released its 2008 State of the Spa Travel survey.

Aug
06
2008

Professional Skin Care Comes Home

By: Liz Grubow

Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.