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By: Bryan Durocher
Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.
In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.
By: Troy Fairchild
Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.
By: Leslie Benson
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.
By: Ana Loiselle
Follow these tips to help keep your doors open during tough times.
A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Reviewing the industry for the end of 2007 and the early months of 2008, SpaFinder has released its 2008 State of the Spa Travel survey.
By: Liz Grubow
Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.