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Marketing

New in Marketing (page 15 of 25)

Jun
01
2009

Marketing a Clean Spa

woman in black and white smelling flower
By: Janet McCormick

The topic of sanitation is timely and important, and marketing your efforts to stay clean and safe can help you stand out from the crowd.

May
14
2009

Essence Magazine Offers Insight on African-American Women's Beauty Market

woman with evening makeup application

A study by Essence magazine, in conjunction with Vision Critical Group, shows that African-American women spend nearly twice as much on skin care annually than the general market.

Apr
28
2009

Communicating Professional Value, Part 1

three women in a boardroom
By: Celeste Hilling

Clients rely on you for studied treatments and recommendations, and you can use this knowledge to give your business its proper edge.

Apr
24
2009

Kids Protect Skin Better After Being Shown Sun Damage Results

Showing middle-school students ultraviolet photographs that reveal the sun damage to their faces makes them less likely to get sunburns in the months following, new research says, encouraging skin care professionals to speak to kids about good sun care.

Apr
21
2009

SpaFinder Releases Research on Industry Strengths

woman doing yoga in ocean

Showing how the spa industry is weathering the difficult economy of 2008 and 2009, SpaFinder has released a new survey focusing on marketing and personnel efforts.

Mar
26
2009

Stand by Your Brand

woman walking on beach at sunset
By: Steven H. Dayan, MD and Terri Wojak

Knowing and selling your spa's brand can help your business stay afloat.

Jan
23
2009

Changes Bring Opportunities

By: Liz Grubow

Marketing products for menopausal women around the globe pose challenges and opportunities for the skin care industry.

Dec
30
2008

Mintel Maps Out Consumer Trends for 2009

three women laying their heads on their arms

Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.

Dec
19
2008

Satisfying Web Site Experiences Important for Consumer Sales

New research shows the importance of a quality Web site to sales both online and offline.

Dec
05
2008

Making Money in Any Economy

By: Bryan Durocher

Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.