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Marketing

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Apr
28
2009

Communicating Professional Value, Part 1

three women in a boardroom
By: Celeste Hilling

Clients rely on you for studied treatments and recommendations, and you can use this knowledge to give your business its proper edge.

Apr
24
2009

Kids Protect Skin Better After Being Shown Sun Damage Results

Showing middle-school students ultraviolet photographs that reveal the sun damage to their faces makes them less likely to get sunburns in the months following, new research says, encouraging skin care professionals to speak to kids about good sun care.

Apr
21
2009

SpaFinder Releases Research on Industry Strengths

woman doing yoga in ocean

Showing how the spa industry is weathering the difficult economy of 2008 and 2009, SpaFinder has released a new survey focusing on marketing and personnel efforts.

Mar
26
2009

Stand by Your Brand

woman walking on beach at sunset
By: Steven H. Dayan, MD and Terri Wojak

Knowing and selling your spa's brand can help your business stay afloat.

Jan
23
2009

Changes Bring Opportunities

By: Liz Grubow

Marketing products for menopausal women around the globe pose challenges and opportunities for the skin care industry.

Dec
30
2008

Mintel Maps Out Consumer Trends for 2009

three women laying their heads on their arms

Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.

Dec
19
2008

Satisfying Web Site Experiences Important for Consumer Sales

New research shows the importance of a quality Web site to sales both online and offline.

Dec
05
2008

Making Money in Any Economy

By: Bryan Durocher

Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.

Nov
06
2008

New Research Shows Majority of Adults Have Some Green Motivation

In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.

Oct
17
2008

Looking for a Few Good Men

half of man's smiling face
By: Troy Fairchild

Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.