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Community Service: Get Involved
By: Erin Zaleski
Increase your spa's visability in the community by becoming passionate about a charitable cause and giving back.
Short and Sweet
By: Mary Bemis
Discover how miniservices can offer spa clients a real respite in no time.
Your Image is Your Business
By: Linda Bertaut
Ensure that your image reflects who you are, both externally and on the inside, in order to grow professionally and best serve your clients.
Defining Your Customer by Consumer Type
By: Anna Lempereur-Moine
Learn about the four key consumer personalities and how to meet their specific needs.
Today's Spa: Holiday Spa Treatments
By: Mary Bemis
During the winter months, spa menus throughout the country become more festive with the addition of special holiday treatments.
Marketing for a Bad Economy
By: Winter Johnson
Issues such as high energy prices and job insecurities are tightening you clients' belts. Find out how to make your spa a necessity, not a discretionary expense.
New Study Reports Values of Adult Female Consumers
Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…
Skin Inc. magazine's First Annual Best of the Best Awards
By: Cathy Christensen
Honoring the industry's finest spas, professionals and products, Skin Inc. magazine announces the winners of its first annual Best of the Best Awards.
Defining Your Spa
By: Naomi Serviss
Use your surroundings and ingenuity to make your spa stand out to potential clients.