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According to a survey conducted by the marketing firm Ad-ology Research, a growing number of people in younger demographics are influenced by social networks when choosing a day spa or hair salon.
By: Janet McCormick
The topic of sanitation is timely and important, and marketing your efforts to stay clean and safe can help you stand out from the crowd.
A study by Essence magazine, in conjunction with Vision Critical Group, shows that African-American women spend nearly twice as much on skin care annually than the general market.
By: Celeste Hilling
Clients rely on you for studied treatments and recommendations, and you can use this knowledge to give your business its proper edge.
Showing middle-school students ultraviolet photographs that reveal the sun damage to their faces makes them less likely to get sunburns in the months following, new research says, encouraging skin care professionals to speak to kids about good sun care.
Showing how the spa industry is weathering the difficult economy of 2008 and 2009, SpaFinder has released a new survey focusing on marketing and personnel efforts.
By: Steven H. Dayan, MD and Terri Wojak
Knowing and selling your spa's brand can help your business stay afloat.
By: Liz Grubow
Marketing products for menopausal women around the globe pose challenges and opportunities for the skin care industry.
Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.
New research shows the importance of a quality Web site to sales both online and offline.