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The Beauty of Naturals--Your Buying Public
By: Jeb Gleason-Allured
Skin Inc. magazine presents the first in a quarterly four-part series regarding The Beauty of Naturals in a Wellness World.
Capitalizing on High-profit Retailing
By: Victoria L. Rayner
Get the most bang for your retailing buck by incorporating tips on how to enhance product displays, selling methods and marketing efforts.
Getting Carded
By: Elizabeth Myron
Find out the marketing and customer service benefits to be gained by regularly completing client consultation cards.
Exploring New Business Technology
By: Victoria L. Rayner
Ask questions, research and compare before investing in a technology system for your spa.
Meet Your Webmaster--Your New Best Friend
By: Mary Blackmon
Find out the importance of adding a Webmaster to your spa's tech team.
Five Secrets of Beauty Ads
By: Alisa Marie Beyer
The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.
Authentic Expressions
By: Aniko Hill
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
Marketing to Multiple Generations
By: Darlene Fiske
Gain insights into what each generation needs and desires for more effective marketing communications.
Consumers Becoming More Discerning on Companies' Greening Claims
An increase in customer relations and sincerity in the implementation of the green trend, which continues to grow, is necessary to further development consumer trust, says the Natural Marketing Institute.