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New in Marketing (page 12 of 21)
By: Leslie Benson
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.
By: Ana Loiselle
Follow these tips to help keep your doors open during tough times.
A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Reviewing the industry for the end of 2007 and the early months of 2008, SpaFinder has released its 2008 State of the Spa Travel survey.
By: Liz Grubow
Brand marketers in the personal care segment expand clinical and salon experiences to the home for mass appeal.
By: LeGrande Green
Get ready for your close-up. Let these tips guide you into getting you business into television's spotlight.
By: Mary Blackmon
Learn about the most fundamental, and most effective, methods of allocating your online advertising dollars.
Promoting its Play Sun Smart campaign, the American Academy of Dermatology is partnering with Major League Baseball to help encourage baseball fans and players to be more aware of skin care when out in the sun.