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Communicating Professional Value, Part 1
By: Celeste Hilling
Clients rely on you for studied treatments and recommendations, and you can use this knowledge to give your business its proper edge.
Kids Protect Skin Better After Being Shown Sun Damage Results
Showing middle-school students ultraviolet photographs that reveal the sun damage to their faces makes them less likely to get sunburns in the months following, new research says, encouraging skin care professionals to speak to kids about good sun care.
SpaFinder Releases Research on Industry Strengths
Showing how the spa industry is weathering the difficult economy of 2008 and 2009, SpaFinder has released a new survey focusing on marketing and personnel efforts.
Stand by Your Brand
By: Steven H. Dayan, MD and Terri Wojak
Knowing and selling your spa's brand can help your business stay afloat.
Changes Bring Opportunities
By: Liz Grubow
Marketing products for menopausal women around the globe pose challenges and opportunities for the skin care industry.
Mintel Maps Out Consumer Trends for 2009
Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.
Satisfying Web Site Experiences Important for Consumer Sales
New research shows the importance of a quality Web site to sales both online and offline.
Making Money in Any Economy
By: Bryan Durocher
Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.
New Research Shows Majority of Adults Have Some Green Motivation
In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.
Looking for a Few Good Men
By: Troy Fairchild
Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.