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How to Manage Your Reputation in the Digital Age
By: Debra Locker
To improve results, you must move beyond old-school PR.
Lotus Wei Launches "Flower Power" iPhone/iPad App
Lotus Wei announces the launch of their free iPhone/iPad app.
Part II: Technology in Your Spa—A Survival Guide for Today's Social World
By: Stephanie Jennings
Learn tips, tricks and strategies about your website and social media presence to better support the success of your business.
Making Wellness a Win-Win
By: Debra Koerner
Wellness is more than a buzzword; it's a culture for many people and also a valuable boost to your bottom line.
Establish Your T.O.U.C.H.
By: Alex Ignon
These tactics will help you market you and your business effectively and strengthen relationships with clients.
PBA and Kline & Company Announce a Collaboration to Broaden Market Research
The Professional Beauty Association and Kline & Company announce a strategic collaboration to gain broader market research based on groundbreaking data.
Part 1: Technology in Your Spa—A Survival Guide for Today's Social World
By: Stephanie Jennings
The way purchasing decisions are made has changed.
Target Marketing by Generation
By: Maritza Rodriguez and Dawn MacLellan
Defining your target market is key to your facility's success.
Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study
Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.
Create Value as a Marketing Strategy
By: Sara Daly
Instead of discounting your services, figure out how to effectively and inexpensively add value to your business model.