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By: Kristen Wegrzyn
Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.
By: Sourabh Sharma
The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.
Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.
By: Maritza Rodriguez
A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.
By: Mae Mañacap-Johnson
Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.
By: Deedee Crossett
Even industry veterans have a lot to learn when launching a new business.
By: Kate Wind
Set up your retail area for success by creating fluidity, educating the client and providing a personalized experience.
By: Nadia Arain
Alliances are a top marketing strategy simply because ... they work.
Cosmoprof North America is collaborating with Verifeed to offer the beauty industry an in-the-moment view of Twitter’s beauty discussions.
SalonBooker sits down with New York spa manager and director, Heidi Nanzo, who has had great success with prom clients at the spa.