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By: Maritza Rodriguez
A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.
By: Mae Mañacap-Johnson
Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.
By: Deedee Crossett
Even industry veterans have a lot to learn when launching a new business.
By: Kate Wind
Set up your retail area for success by creating fluidity, educating the client and providing a personalized experience.
By: Nadia Arain
Alliances are a top marketing strategy simply because ... they work.
Cosmoprof North America is collaborating with Verifeed to offer the beauty industry an in-the-moment view of Twitter’s beauty discussions.
SalonBooker sits down with New York spa manager and director, Heidi Nanzo, who has had great success with prom clients at the spa.
By: Beth Cochran
Content marketing is about delivering relevant, valuable and engaging content to a target audience in all the places they are searching for it.
By: Christine Heathman
Learn the five words you should commit to your memory to help create a bigger, more powerful position for you skin care facility to grow into.
By: Annet King
Enhance the live, on-the-ground shopping experience with a sense of connection simply not possible on the Web.