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Dec
08
2014

Strategies to Elevate Your Success for the New Year

Strategies to Elevate Your Success for the New Year
By: Dori Soukup

As we say goodbye to 2014 and welcome a new year, it’s time to reflect, assess and chart a new successful path.

Nov
02
2014

How to Be a Storyteller in Today’s Digital World

How to Be a Storyteller in Today’s Digital World
By: Debra Locker

Telling your story digitally works—online is the best way to reach the greatest number of people.

Oct
02
2014

How to Maximize Your E-mail Marketing Efforts

How to Maximize Your E-mail Marketing Efforts
By: Beth Cochran

E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.

Sep
02
2014

Marketing Tune-ups and Tips for Success, Part II

Marketing Tune-ups and Tips for Success, Part II
By: Maritza Rodriguez

Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.

Sep
02
2014

3 Tips for Smart Navigation in Spa Social Media Outreach

3 Tips for Smart Navigation in Spa Social Media Outreach
By: Sourabh Sharma

The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.

Aug
28
2014

Study: Gen X Consumers Being Ignored By Marketing Strategies

Study: Gen X Consumers Being Ignored By Marketing Strategies

Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.

Jul
31
2014

Marketing Tune-ups and Tips for Success, Part I

Marketing Tune-ups and Tips for Success, Part I
By: Maritza Rodriguez

A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.

Jun
27
2014

Marketing Tactics That Sell to Male Spa-goers

Marketing Tactics That Sell to Male Spa-goers
By: Mae Mañacap-Johnson

Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.

Jun
27
2014

10 Things To Know Before Opening Your Business

10 Things To Know Before Opening Your Business
By: Deedee Crossett

Even industry veterans have a lot to learn when launching a new business.

May
30
2014

Making the Most of Your Retail Area

Making the Most of Your Retail Area
By: Kate Wind

Set up your retail area for success by creating fluidity, educating the client and providing a personalized experience.