Lotus Wei Launches "Flower Power" iPhone/iPad App

Lotus Wei announces the launch of their free iPhone/iPad app.

Part II: Technology in Your Spa—A Survival Guide for Today's Social World

By: Stephanie Jennings

Learn tips, tricks and strategies about your website and social media presence to better support the success of your business.

Making Wellness a Win-Win

By: Debra Koerner

Wellness is more than a buzzword; it's a culture for many people and also a valuable boost to your bottom line.

Establish Your T.O.U.C.H.

By: Alex Ignon

These tactics will help you market you and your business effectively and strengthen relationships with clients.

PBA and Kline & Company Announce a Collaboration to Broaden Market Research

The Professional Beauty Association and Kline & Company announce a strategic collaboration to gain broader market research based on groundbreaking data.

Part 1: Technology in Your Spa—A Survival Guide for Today's Social World

By: Stephanie Jennings

The way purchasing decisions are made has changed.

Target Marketing by Generation

By: Maritza Rodriguez and Dawn MacLellan

Defining your target market is key to your facility's success.

Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study

Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.