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Telling your story digitally works—online is the best way to reach the greatest number of people.
E-mail marketing puts control back into your hands and provides a direct line of communication with your audience.
Stay focused on marketing endeavors by measuring various imperative elements—what gets measured gets done.
The days of selling beauty solely on the aspirational promise of flawless skin and supermodel looks are over.
Sandwiched between millennials and baby boomers, Gen X consumers are being overlooked by marketing campaigns, according to the Outlook on the Millennial Consumer 2014 survey by Hartman Group.
A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.
Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.
Even industry veterans have a lot to learn when launching a new business.
Set up your retail area for success by creating fluidity, educating the client and providing a personalized experience.
Alliances are a top marketing strategy simply because ... they work.