Skin Inc

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New in Marketing

Jun 27, 2014 | 01:22 PM CDT

Marketing Tactics That Sell to Male Spa-goers

Marketing Tactics That Sell to Male Spa-goers
By: Mae Mañacap-Johnson

Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.

Jun 27, 2014 | 01:16 PM CDT

10 Things To Know Before Opening Your Business

10 Things To Know Before Opening Your Business
By: Deedee Crossett

Even industry veterans have a lot to learn when launching a new business.

May 30, 2014 | 06:03 PM CDT

Making the Most of Your Retail Area

Making the Most of Your Retail Area
By: Kate Wind

Set up your retail area for success by creating fluidity, educating the client and providing a personalized experience.

May 30, 2014 | 06:00 PM CDT

Strategic Alliances—Reach Your Target Market

Strategic Alliances—Reach Your Target Market
By: Nadia Arain

Alliances are a top marketing strategy simply because ... they work.

May 29, 2014 | 10:03 AM CDT

New Beauty Intelligence Snapshot Reports to Debut from Cosmoprof North America

New Beauty Intelligence Snapshot

Cosmoprof North America is collaborating with Verifeed to offer the beauty industry an in-the-moment view of Twitter’s beauty discussions.

May 20, 2014 | 11:37 AM CDT

Grow Your Prom Business

Grow Your Prom Business

SalonBooker sits down with New York spa manager and director, Heidi Nanzo, who has had great success with prom clients at the spa.

May 01, 2014 | 05:28 PM CDT

How to Create a Content Marketing Plan That Engages Clients

How to Create a Content Marketing Plan That Engages Clients
By: Beth Cochran

Content marketing is about delivering relevant, valuable and engaging content to a target audience in all the places they are searching for it.

Apr 01, 2014 | 02:55 PM CDT

Muscle Marketing for Your Spa

Muscle Marketing for Your Spa
By: Christine Heathman

Learn the five words you should commit to your memory to help create a bigger, more powerful position for you skin care facility to grow into.

Apr 01, 2014 | 12:00 PM CDT

She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa

She’s Gotta Have It—Now! Decoding Omnichannel Retailing For Your Spa
By: Annet King

Enhance the live, on-the-ground shopping experience with a sense of connection simply not possible on the Web.

Mar 01, 2014 | 07:51 PM CST

How to Stop Worrying About the What-ifs

How to Stop Worrying About the What-ifs
By: Lori Crete

The what-ifs, accompanied by worry, anxiety and stress, can overwhelm anyone and quite often prevent success.