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Australian Tourism Department Launches Campaign Focusing on Spas

Posted: August 26, 2009

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Print: A 16-page magazine insert will appear in the New South Wales edition of the Good Weekend magazine, in addition to print ads in national women's fashion and food magazines.

Public relations: Public relations activity will provide further depth and information on Victoria’s spa offerings. Tourism Victoria will support tourism operators across the Daylesford and Macedon Ranges region by coordinating a dedicated familiarization program for key interstate media. A major PR campaign is currently planned for March and April 2010.

Other: A trade campaign has been negotiatied with Virgin Blue. A ‘making of’ video will be shown in-flight on Qantas routes during September and October 2009, and to drive conversion, Daylesford and Macedon Ranges tourism will develop cooperative industry marketing programs for local tourism operators.