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New Study Shows Influence of Social Media on Younger Demographic

Posted: July 1, 2009

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Methodology

Ad-ology Research surveyed an online consumer panel of 1,213 adults in a manner that is 98% representative of the adult population of the United States from January 5–8, 2009. The margin of error for this survey is +/-2.2 percentage points.

About Ad-ology Research

Ad-ology Research analyzes key marketing and advertising trends in more than 400 industries, as well as what motivates end-customers. The company’s research is used by more than 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology Research is a division of Sales Development Services (SDS), Inc., a Westerville, Ohio, firm founded in 1989.