Marketing is not a static sea but a swift-flowing river—always changing, always dynamic. However, one thing that has remained fairly constant for marketers over the past several decades is their accent on youth. Even as changes in the consumer environment have buffeted the poor marketer to and fro like a storm-tossed ship, he or she still targets younger demographics. With few exceptions, health and beauty marketers have followed this credo, and countless commercials have shown these vibrant, young men and women using toothpaste on pearly white teeth, lotion on supple skin and shampoo on thick, luxurious hair.
However, the tides have turned. This one last truth has now melted away like so much snow in July. As the popular expression goes: “Sorry about that!”