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Professional Skin Care Comes Home
By: Liz Grubow
Posted: August 6, 2008
page 6 of 6
With professional products blurring the line between the physician’s office and retail, consumers have more options to consider. Heightened consumer awareness of the benefits of using these products will fuel market growth. And the best part for consumers? No prescription or appointment is required.
Liz Grubow is vice president and group creative director of the LPK Beauty Group.In her 20-plus year career, Grubow has helped develop and manage brand identity programs for some of the world’s most successful beauty brands—including Pantene, Olay, MAX Factor International and Cover Girl.