Have you ever planned (or dreamed of hosting) an open house or a grand opening for your skin care business? If so, these common what-ifs may unexpectedly have snuck into your mind. What if ...
- ... I can’t get people to take time out of their busy schedule to come to my modest little event?
- ... I don’t get new clients in the door or make money from my event?
- ... I can’t figure out how to use this event to grow my business?
Planning an open house can be (and usually is) a scary task for any skin care practitioner. The what-ifs—accompanied by worry, anxiety and stress—can overwhelm anyone and, quite often, prevent success.
You’re not alone!
You can breathe easy—there is a way to stop the what-ifs. Following is an eye-opening lesson on how to create an effective marketing message that is sure to spark the interest of a lot of people in the area.